Economics Discussion for online class Essay Example | Topics and Well Written Essays - 250 words

Economics Discussion for online class - Essay Example There are numerous players in the deals business line, and all players are required to engage in ethical, healthy, and fair competition. When Groupon started its operations in the year 2008, many of its rival firms were already operational and had undertaken ad business for several years. Search engine ad companies like Google and Facebook were already running operational and successful business lines. Groupon has integrated creative and innovative business strategies to rise above many competitors in ad business. Its rapid growth can be seen to harm, fight, or gobble rivals in the industry, but its competition parameters are economically provided for. The company engages other firms in intense competition, an aspect that normative provides for. For this reason, the outstanding performance of Groupon is based on its operational strategies, as opposed to exploiting its rivals. Although business sustainability is a critical factor in Groupon’s business, copycats of its business model are readily present (Marin, 2011). Therefore, Groupon’s business model is consistent with normative principles of